The Results You Want. Sooner.
Joe Casciano
Vice President, Business Development
Joe Casciano heads Synaptic’s Business Development team, having joined Synaptic after a diverse career encompassing Commercial Banking, Sales, Marketing and Finance.

His leadership has been developed in key roles at top performing Fortune 500 organizations and as a deeply engaged board member in a variety of philanthropic and civic pursuits. Prior to joining Synaptic, Joe served as
  • Government Account Manager, W.W. Grainger
    • Managed a portfolio of state, local, federal, and higher education relationships
    • Exceeded goal over seven consecutive years

  • TeleCoverage Relationship Manager, Global Major Customer Group, Dun & Bradstreet
    • Responsible for driving an $8M revenue target in D&B’s Global Major Customer business channel through three key product offerings: Risk Management Services, Sales and Marketing Solutions and Supply Management Solutions

    • Ensure over achievement through franchise ownership concept: monthly plan and review, weekly account alignments, and forecasting

    • Heavy customer contact via the phone and web to drive project retention, new business, up sell/cross sell opportunities, post sale implementation, ROI evaluation and overall customer satisfaction assurance

    • Duties included:
      • Driving Results through activity management
      • Pipeline development and weekly reviews with Leader
      • Sales calls to C-Level executives presenting key value propositions

  • Director of Sales & Alliances, ResolveNet USA Inc.
    • Responsible for driving a $2M revenue target and achieving customer satisfaction objectives (100%) through development of new business opportunities at new and existing accounts within a Fortune 1000 account base

    • Developed marketing plans, value propositions, and solutions offerings for key customer accounts

    • Provided sales leadership to five sales and support team members

    • Developed key alliances and strategic partnerships necessary to bring products to market

  • VP Commercial Loans, Wachovia, A Wells Fargo Company
    • Managed the portfolios of three relationship managers

    • Created and developed the Wholesale Banking Division

    • Cultivated accounts with annual sales of up to $200M

    • Targeted selected companies in an effort to sell cash management, trust and capital market products through extensive customer contact and strategic planning

Joe has a broad and distinguised record of comminity service in leadership roles such as
  • Silver Creek Country Club
    Finance committee
    Long-term capital committee
    Board of Directors

  • Emmaus Youth Association
    Head Coach Basketball and Football Teams

  • Pediatric Cancer Foundation of the Lehigh Valley
    Golf tournament committee

  • Allentown Jaycees
    Chairman - VIA Basketball Tournament

  Joe holds a Master's Degree in Business administartion from Wilkes University and a B.S. in Finance and Economics from Moravian College.